#rvrb (15 links)
"The rise of "freeconomics" is being driven by the underlying technologies that power the Web. Just as Moore's law dictates that a unit of processing power halves in price every 18 months, the price of bandwidth and storage is dropping even faster."
"Brand and comparison advertising done through ad-focused widgets is emerging as a viable way of using the ubiquitous applications. Widgets’ interactive features, their ability to be virally distributed and potentially be placed on a target’s own page
- advertising practitioner: microsoft, yahoo, ray harryhausen russelldavies.typepad.com
Technology companies typically spend about 20% of revenues on R&D, is there an agency anywhere that spends even 1%?
- Why Social Ads Don’t Work - Bokardo bokardo.com
"Social ads don’t work as well because people are being social, not searching for something." Context matters.
- Web 3.0: Is It About Personalization? - ReadWriteWeb readwriteweb.com
"The easiest way to sell the Semantic Web vision to consumers is to talk about how it can make their lives easier. When machines understand things in human terms, and can apply that knowledge to your attention data, we'll have a web that knows what we wan
- TechCrunch UK » Blog Archive » Online ad rates in the UK are plummeting. This model is broken uk.techcrunch.com · Archived on
The implication here is that it is not more inventory we need at the moment, but better and better targeting, and more advertising based on action and interaction not on CPM. Or am I wrong?
- Kevin Kelly -- The Technium kk.org
When copies are free, you need to sell things which can not be copied. Well, what can't be copied?
- How YOU Can Make the Web More Structured - ReadWriteWeb readwriteweb.com
In this post we look at how content owners can implement simple annotation strategies which can help the top-down tools and search engines to make the web more structured.
- russell davies: 2008 - the year of peak advertising russelldavies.typepad.com
2008 may well also be the year of Peak Advertising. In the West at least. The year in which there is the most advertising. And after that there's less and less each year.
- Mind hacks: Opinion leaders impotent in ideas economy mindhacks.com
A study that looked at how ideas spread through social networks [found] found that under most circumstances a critical mass of more easily influenced people, not 'opinion leaders', are key to making ideas popular.
Idea generation is an addiction... an engaging, brain-spinning indulgence that must be practiced in moderation.
- Branded Utility Or Something adamcrowe.com
"It must a fascinating job to search out these new tools and marry them with brands. Because a brand is just a series of functions and mapping those to software just makes sense in a digital/programmable/tactical/oral culture." JFM?
- advertising practitioner: the uncanny valley of advertising russelldavies.typepad.com
"This online marketing revolution is going to generate quite a lot of these creepy feelings. We're going to be wondering how companies know so much about us, why they're talking to us in such a familiar way and how come they get everything just slightly w
We will generate and launch multiple products. Does that mean we have no focus? If you have to ask that question, you’re still not getting it.