#russelldavies (15 links)
- Three things about data undermanager.ghost.io
- activities not audiences russelldavies.typepad.com
The whole point of 'digital', the very opportunity of it, is that you don't have to segment people like this. They segement themselves by looking for the thing they want to do.
If your primary focus is on user needs then your task is simple - work out the specific thing people are trying to do and then make it as simple and quick for them as possible. Your design, your engineering, your research, your testing are all then focused on making that one thing work.
- russell davies: cognitive surplus - blog all dog-eared pages russelldavies.typepad.com
This helps me understand what happened to blogging when the prospects of financial reward crept in. It changed everything. And, presumably, unless people read and understand this, it's going to happen again when new creative tools are invented.
How do you take digital information into the physical world? Print it, of course. But that's just the beginning...
- Really Interesting Group reallyinterestinggroup.com
- Noisy Decent Graphics: All the ephemera that's fit to print * noisydecentgraphics.typepad.com
[We] thought it would be interesting to take some stuff from the internet and print it in a newspaper format. Words as well as pictures. Like a Daily Me, but slower. When we discovered that most newspaper printers will let you do a short run on their press (this was exactly the same spec as the News Of The World) we decided to have some fun.
- advertising practitioner: phones, attention, rods of media power russelldavies.typepad.com
Advertising's finest moments always come in the compression of complex, confusing information into simple, stark, attention-grabbing images and ideas. That challenge is at it's greatest on the phone.
- russell davies: the magnificent seven and the double-deckers russelldavies.typepad.com
I think there are two ways to start / be a great creative business - 'the group of experts' (which I think of as The Magnificent Seven) and 'the group of friends' (which always makes me think of The Double-Deckers.)
- russell davies: 2008 - the year of peak advertising russelldavies.typepad.com
2008 may well also be the year of Peak Advertising. In the West at least. The year in which there is the most advertising. And after that there's less and less each year.
- advertising practitioner: rory, usefulness, better russelldavies.typepad.com
I think of all those endless microsites as the MarketingWeb; a large collection of gorgeous, entertaining, imaginative visually dynamic websites, only ever seen in boardrooms and awards ceremonies.
- Speechification speechification.com
A blog of Radio 4. Not about Radio 4 but of it. We point to the bits we like, the bits you might have missed, the bits that someone might have sneakily recorded. Other speech radio from around the world will no doubt find its way here too.
- advertising practitioner: the uncanny valley of advertising russelldavies.typepad.com
"This online marketing revolution is going to generate quite a lot of these creepy feelings. We're going to be wondering how companies know so much about us, why they're talking to us in such a familiar way and how come they get everything just slightly w
- advertising practitioner: angry blogging, finger wagging, happy happy joy joy russelldavies.typepad.com
Eventually, once every efficiency has been wrung from the web, they'll start to need those skills of imagination, craft and intuition that our funny little industry has so painstakingly acquired.
- advertising practitioner: how facebook might save advertising russelldavies.typepad.com
It's clear to me that Facebook might be the one thing that saves advertising agencies from an ignominious slide into irrelevance. Because now, finally, there's a mass, popular digital tool out there that senior agency people are using for it's own sake
- russell davies: applied green russelldavies.typepad.com
Can we encourage and direct desire in a way that satisfies people's desire to consume (and therefore allows businesses to charge them money for something and keep the wheels of capitalism turning) without creating endless torrents of new stuff.