#promotion (60 links)
- ‘This craving to go viral is tiresome’: the artists sick of the pressure to promote on social media theguardian.com
Surprisingly balanced.
- 6 Tips for Running Promotions Within Facebook’s Guidelines insidefacebook.com
The big one is basically spend at least $10,000 on Facebook advertising in order to get an account manager in order to get approval.
- :: DiscRevolt :: discrevolt.com
Provides digital distribution for artists, labels and organizations through custom download cards and personalized web platforms.
- FizzKicks™ - Create Your Own Music Download Cards and Sell Songs, Videos & Albums Online. fizzkicks.com
Downloady music card thingummies. Still haven't found a way of getting them into the shrinkwrap without tremendous expense.
Si Begg's next release out for free. "Don't get me wrong I'm all for me making money out of my music. But as I say, i'm not exactly churning out platinum hit singles here. I'm thinking its more likely I'll make my money a) from possibly licensing the tracks to compilations b) PRS royalties from radio play etc c) maybe getting the tracks used in film and TV d) gig, remix and production work encouraged by generally raising my profile. All of which is more likely to happen the more people that get to hear and hopefully enjoy my music."
- Rock Band® creators.rockband.com
Use our tools to author playable tracks. Upload and submit your tracks for review by the Rock Band Creators community. Approved tracks become available in the Rock Band Store and on the Xbox LIVE Marketplace*, and you get a cut of every purchase.
- Rock Band game platform opens to indie music | Digital Noise: Music and Tech - CNET News news.cnet.com
To program songs for the game, you or your developer friend first needs a membership to Microsoft's XNA Creators' Club, which was launched a couple years ago to let independent developers create casual games to sell through the Xbox Live Marketplace; a membership costs $49.99 for four months or $99.99 for a year. You'll then be able to get free tools and instructions from the Rock Band Creators Web site to convert your master recordings to the MIDI charts used by the game.
- Six goals for your social media strategy | citizensound citizensound.net
Centered around music.
It’s refreshing to see such a big brand being so philanthropic, providing the sort of support most artists would be happy to be connected with, which is so often where big brands can get it wrong.
Answer: people who you know who will probably like it who don't work in the biz. Because not only is it effective, it's also a nice thing to do. Thank you, Dubber, for expressing so clearly something I've spent ages trying to explain to label people.
- Topspin » Twitter Emerges as a Viable Direct Marketing Channel topspinmedia.com
In the first day of release, Twitter lead the traffic drivers to the Jimmy Eat World site, with more than 22% of all traffic coming straight outta Twitterland. Twitter was third as a driver of revenue, though, driving just over 20% of all sales. Still, with the large number of people reached, and email a smaller percentage of total sales in this campaign than we see on average, it’s very reasonable to conclude that Twitter was a meaningful driver of incremental revenue.
- ioda: independent online distribution alliance iodalliance.com
Via sideb0ard.
- Is a Last.fm Powerplay campaign right for you? - MTT - Music Think Tank musicthinktank.com · Archived on
Answer: probably not.
a social music game that brings fans and artists together and empowers artists and listeners to determine what's hot by creating virtual record labels.
- Reassessing Your Definition of Illmatic « Bandcamp Blog blog.bandcamp.com
Bandcamp now does download codes. Ace. "Not just any download codes, mind you, but the sort you can email to your fans OR zap over to Moo for print-on-demand, great looking, and dirt cheap physical download cards."
- WHOPPER® SACRIFICE - Sacrifice 10 friends from Facebook for a free WHOPPER® whoppersacrifice.com
Clever. Evil.
- The ugly man behind the curtain in music publicity... - Music Think Tank musicthinktank.com · Archived on
Fairly obvious but useful for reminding people.
Fairly obvious but useful for reminding people.
- 5 Lessons in Promoting Events Using Social Media (Back to Basics) — Climb to the Stars climbtothestars.org
Some dead handy tips here.
Promonet was designed to help you quickly find pre-cleared MP3s for use in your blog, podcast or music website.
- But if they steal it - how can I make money? | New Music Strategies newmusicstrategies.com · Archived on
Some sensible arguments here.
An international music marketing collective offering sonic strategies for brands and their agencies, along with brand strategies for musicians, managers and labels.
- 10 Mistakes Bands and Musicians Make - Music Think Tank - Music Think Tank musicthinktank.com · Archived on
Surprisingly good article.
According to reports most fans chose to pay nothing to download the album. However, it still generated more money before it was physically released (on December 31) than the total money generated by sales of the band's previous album, 2003's 'Hail To The Thief'.
- Radar Music Videos | connecting filmmakers with music video opportunities radarmusicvideos.com
Radar was set up in 2006 to inspire, empower and connect people worldwide through music video filmmaking.
I recently stumbled across Radar Music Videos. It’s a site that connects independent video producers with musicians, with some quite spectacular results. For quite realistic budgets, there are some very impressive music promo clips.
Social media strategy suggestions from Dubber.
- Xfm Uploaded xfmuploaded.co.uk
Xfm's unsigned band network. Bands can create a homepage, upload songs, post gig info, build a gallery and receive a unique Xfm Uploaded web address. They might even get played on Xfm itself.
A freshly launched elective payment music site. Artists upload their music and listeners electively pay the artist what they want to download their albums.
- What’s the best way to manage a fan list? | New Music Strategies newmusicstrategies.com
- Opentape opentape.fm
"A free, open-source package that lets you make and host your own mixtapes on the web. Upload songs (via web or FTP), reorder, rename, customize the style, and share what you like on other sites with an embeddable player.
- Minotaur Shock minotaurshock.com
New Minotaur Shock album on 4AD: "Instead of doing a Radiohead and asking you to pay what you think the music is worth, I have decided to try and explain what I feel the music is worth, and explain my reasoning. Of course, in an ideal world I would charge you £20.00 per track, but I’m a realist."
Imeem is the third-largest social network in the United States after MySpace and Facebook; and it's now the No. 1 streaming music site in the US. That puts it above one of our favorites, CBS-owned last.fm.
- What's the best way to include album art? | Ask Metafilter ask.metafilter.com
If I'm making an album available on the web, whats the best album art file names and dimensions to include with the download? Is it worth it to include a playlist file?
- Big Six UK ISPs Capitulate To Music Industry slashdot.org
Fantastic comment on music industry/illegal downloads/self-promotion on Slashdot.
"Maybe building a street team of trusted individuals who are tapped into powerful networks, and enabling and rewarding them to evangelise in quiet, enthusiastic tones on your behalf is better than gathering as many random MySpace accounts as you can find
- Jonathan Coulton » Blog Archive » How I Did It jonathancoulton.com
Since the big NY Times Magazine article a lot of just-starting indie musicians have been writing to ask about how I made all of this happen.
- FATdrop - digital music services for record labels fatdrop.co.uk
Improve the way you send promos and get your pre-release music heard by the right people faster. Create, manage and deliver low-cost, high response, email marketing for each of your releases.
- Kevin Kelly -- The Technium kk.org
A creator, such as an artist, musician, photographer, craftsperson, performer, animator, designer, videomaker, or author - in other words, anyone producing works of art - needs to acquire only 1,000 True Fans to make a living.
It’s a clever way of using the available technology to get this music into the hands of people who might not otherwise have found it - and to promote it more strongly.
"BitTorrent and the like are simply new distribution models and the number of our viewers choosing to view our content this way is as relevant as those still choosing to watch on broadcast television. What’s missing is the definitive business model for
- BBC NEWS | Entertainment | Five wins Neighbours soap fight news.bbc.co.uk
'One of the big criticisms of Neighbours' fans is that the BBC never promoted the show,' said Murphy. 'Five might make a bit more of a fanfare about it, so it might even be for the benefit of the show in the end.'