#viral (7 links)
- The Team Who Made Old Spice Smell Good Again Reveals What's Behind Mustafa's Towel | Fast Company fastcompany.com
Working with their client Procter and Gamble, the advertising firm Wieden+Kennedy opened the ark with its online work for Old Spice. The campaign is simple: The manly star from the TV spots responds to queries on Twitter via humorous 30-second YouTube videos that are being watched and re-tweeted with abandon.
- The new rules of viral marketing - Brand Republic News - Brand Republic brandrepublic.com
Marketers are responsible for any unsolicited marketing messages they send which do not comply with data protection rules. Guidance issued by the Information Commissioner's Office (ICO) stresses that the customer who passes a friend's details to the advertiser must confirm that they obtained the friend's consent. Marketers should check the friend is not already on a marketing suppression list and should tell customers that they will tell the friend how their contact details were obtained. If the friend objects having received the message, the marketer must rapidly suppress his contact details.
- Boards >> The Natural Selection of Interestingness boardsmag.com
Despite early hype, viral films are still few and far between. Why? Where is viral now, how has it evolved, and what's the future for disseminating online content?
Via rowanrosser.
- Digital Media isn't Mass Media for Cheap slideshare.net
In 2009, I challenge you to stop using the web as just another distribution platform.
Via dannero.
- WHOPPER® SACRIFICE - Sacrifice 10 friends from Facebook for a free WHOPPER® whoppersacrifice.com
Clever. Evil.
- Seth's Blog: Why word of mouth doesn't happen sethgodin.typepad.com