#advertising (185 links)
or why I won't, until the money runs out...
- advertising practitioner: the uncanny valley of advertising russelldavies.typepad.com
"This online marketing revolution is going to generate quite a lot of these creepy feelings. We're going to be wondering how companies know so much about us, why they're talking to us in such a familiar way and how come they get everything just slightly w
- IBM Press room - 2007-11-08 IBM Predicts the End of Advertising as We Know It - United States www-03.ibm.com
Increasingly empowered consumers, more self-reliant advertisers and ever-evolving technologies are redefining how advertising is sold, created, consumed and tracked.
The digital skills that job seekers must have and that hiring organizations demand are varied, nuanced and cutting-edge.
- A List Apart: Articles: Greatest Copy Shot Ever Written alistapart.com
An understanding of what makes a piece of copy really good is one more useful device a web designer or developer can slot into his or her mental tool belt.
- advertising practitioner: angry blogging, finger wagging, happy happy joy joy russelldavies.typepad.com
Eventually, once every efficiency has been wrung from the web, they'll start to need those skills of imagination, craft and intuition that our funny little industry has so painstakingly acquired.
- advertising practitioner: how facebook might save advertising russelldavies.typepad.com
It's clear to me that Facebook might be the one thing that saves advertising agencies from an ignominious slide into irrelevance. Because now, finally, there's a mass, popular digital tool out there that senior agency people are using for it's own sake
- innovation playground Idris Mootee: Ad Agency's Disruptive Future? Can The Old Dogs Survive It? mootee.typepad.com
In this crazy business environment, marketing is ready to be reinvented. No one is sure to who is taking the lead to drive this change.
Despite waves of consolidation across the ad-agency business, there remains a healthy bunch of independent digital shops doing everything from search optimization to building web interfaces to simply doing damn good creative.
- russell davies: applied green russelldavies.typepad.com
Can we encourage and direct desire in a way that satisfies people's desire to consume (and therefore allows businesses to charge them money for something and keep the wheels of capitalism turning) without creating endless torrents of new stuff.
- Welcome | Internet Advertising - the Rubicon Project rubiconproject.com
Our self-serve solution optimizes your ad space by matching ads to networks that make you the most money.
- Are Big Ad Agencies So Clueless That Corporations Should Avoid Them? businessweek.com
I've been spending much time with ad agencies and focus groups lately and can only conclude that--with some exceptions--they are mostly clueless.
Buy advertising ideas for your company by +9000 creatives worldwide. Faster, Better, Cheaper.
It all unfolded over a website called OpenAd.net, a Slovenian-based online marketplace where ad and design ideas from about 9,000 creatives worldwide are bought and sold.
- The Morality of Web Advertisement Blocking slashdot.org
Sane, reasoned comment on the whole Adblock storm -> teacup.
We will generate and launch multiple products. Does that mean we have no focus? If you have to ask that question, you’re still not getting it.
It may very well be that Second Life is over-hyped or ill-conceived for business purposes. Even if so, however, it’s not due to the five provably bogus claims.
The crux of the piece is that despite the hype, real life businesses are closing down their Second Life outposts due to little to no interest in them.
- greenormal: 21st Century Survival Manual greenormal.blogspot.com
"I think the reason he included this in his book, and the reason I think it is a seriously good idea to actually execute, is that as a green propaganda project is it will force people to confront the very real possibility of catastrophe before it happens.
- Scamp: Digital And The Emperor's New Clothes scampblog.blogspot.com
Digital vs ATL.
- This Ain’t No Disco aintnodisco.com
This Ain’t No Disco {it’s where we work} invites Agencies from across the world to show us their inner sanctum
- The brainstorm - a trojan horse of mediocrity adliterate.com
A facilitators main task is to ensure that 'everyone goes home with a balloon' after a brainstorm - that they all feel that their pointless lives have been made somehow better by this semi cathartic experience and by the lovely little warm up games that they all played. Not to mention that they all got to vote on the most simplistic and incompetent ideas with a little stash of post it notes like some kind of mutant pin the tail on the donkey game. Facilitators like pariticipants to have a nice time more than they like delivering actionable output.
- Northern Planner: How to find a strategy joymachine.typepad.com
This isn't specifically about brand strategy or campaign strategy, or any other task. It's about how to go about getting a good idea for whatever you've been tasked to do.
I'm not 100% sure exactly what this is. I suspect I won't agree with it.
- This modern life: Army recruitment | Magazine | The Observer observer.guardian.co.uk
The forces try new tactics to entice fresh blood
- plannersphere plannersphere.pbwiki.com
We should try and make it a decent resource for planners and brand-thinkers around the world.
- Safe sex advertising campaign offers the bare facts | Health | SocietyGuardian.co.uk society.guardian.co.uk
"A hard-hitting government advertising campaign on sexual diseases, featuring raunchy scenes of young people grappling in pubs, clubs and on deserted footpaths, launches today in an attempt to make 18- to 24-year-olds think of condoms as "essential wear"
- The Ad Feed theadfeed.com
- The Observer | Business | Myspace or his space? Does Rupert get the problem? observer.guardian.co.uk
there is the problem of how to 'monetise' Myspace activity. Advertising is an obvious answer, but the kinds of pages that Myspace users create - complete with flashing images, conflicting colours and unreadable text - are an ad man's nightmare.
- evhead: Pageviews are Obsolete evhead.com
In summary, there's no easy solution. There's a big opportunity (though very tough job) for someone to come up with a meaningful metric that weighs a bunch of factors.
- Bold Moves : Homepage fordboldmoves.com
"A weekly updated video documentary series that takes you inside Ford..." Where's the graceful degradation, eh?