As above, so below (the fold)
Paul: can you get them to drop the whole tabbed thing? it’s
Helen: i know..
Paul: tabs for, OMG, two whole items!
Paul: what, there’s two of them?
Paul: it’s an information design crisis!
Paul: quick, call the tab inspectors, they’ll know what to do!
Helen: but we can’t go into FOLD TWO
Helen: don’t you care about the FOLD?
Paul: did someone seriously say fold two?
Helen: i made it up
Helen: but you know they’re all thinking it