#branding (5 links)
- Debranding Is the New Branding bloomberg.com
The difficulty of ensuring that any logo (let alone an intricate, dimensional logo) stands out from the kaleidoscopic eye-candy of ads, apps and open tabs is one driver behind “mobile first” design. Here identity and functionality are conceived from the outset inside the tightest constraints — for what works on a cellphone will surely work on a water-tower.
Such pixel-fixation is table-stakes for modern startups, but legacy brands must be canny when reverse-engineering decades of brand equity into today’s digital Lilliput.
It's very pleasing to have a name and a creditable stab at a rationale for this trend.
Via 💥BLAST!
- The principles behind Bulb’s design medium.com
Nearly a year ago we agreed on our design principles at Bulb . Ever since then, they have guided the way we work. This includes: Having shared principles helped…
- Airbnb's new typeface | Hacker News news.ycombinator.com
You can’t argue that typography is so vital to their business that this is a useful allocation of resources. Obviously, design is important to any company that…
- Feeling Blue underconsideration.com
Share › AddThis Sharing Buttons New Logo, Identity, and Livery for Lufthansa done In-house with Martin et Karczinski Reviewed before after Reviewed Feb. 8, 2018…