The End of the Internet stratechery.com

Excellent mini-essay walking through early blogging on the open internet, social and the algorithm era, subscriptions and small-group Cosyweb.

When it comes to economics, or social interaction, or now software, the only viable approach is to become smaller; smallness at scale, though, means there is not one global market, but infinite local ones. “Local” might mean geographic, or it might mean a private network; what many markets definitely means is many opportunities, because economies of scale matter less than the ability to meet new needs that only arise at the level of the association.