Offensive, dull, abrasive, stupid advertising is bad for the entire industry
I’m appalled by those who [judge] advertising exclusively on the basis of sales. That isn’t enough. Of course, advertising must sell. By any definition it is lousy advertising if it doesn’t. But if sales are achieved with work that is in bad taste or is intellectual garbage, it shouldn’t be applauded no matter how much it sells. Offensive, dull, abrasive, stupid advertising is bad for the entire industry and bad for business as a whole.
— Norman Berry, Hey Whipple, Squeeze This